Welcome to the home of Global Fresh...
The home of the increasingly recognised and popular BAYFRESH® premium produce range.
For Global Quality and Local Freshness, you don’t need to go any further.
Since establishing Global Fresh in early 2000, we have been steadily expanding our supply volume and global customer base for a selection of New Zealand’s finest quality produce lines.
Our commitment to you...
The team at Global Fresh are strongly committed to providing our customers, both suppliers and buyers, with the best possible service.
We have proudly offered our many customers an integrated orchard to supermarket shelf marketing structure, successfully managing the supply chain from production and post-harvest processing through to retail supply.
Our retail customers gain comfort from the knowledge that supply chain participants have a strong quality ethic, following strictly audited food safety programmes.
This said, we are only as successful and strong as our relationship with Growers. Our key executive having been involved in the industry for over 20 years makes us sensitive to the needs of our suppliers and helps us ensure only high quality post harvest services are utilised to protect the integrity of product submitted.
Importance of transparency...
We are strong believers in being open and honest with growers and customers alike. For our main NZ export lines kiwifruit and avocados we operate grower trusts with representation from both the company and growers to ensure that we maintain the transparent transfer of information in all areas of the production and marketing chains.
In this way, we involve the grower beyond the orchard gate and strengthen the sense of partnership.
Benefits of integrated supply...
Providing an all encompassing and integrated structure, we can bring the retail or supermarket chain closer to grower production and our supply base.
The integrated supply model allows us to respond more quickly to changing market dynamics, better understand both customer and supplier needs, as well as to deliver a seamless more cost effective service for the benefit of all.